Wednesday, 5 August 2009

What did the free Camcorder and SEO have in common

As most of you reading this will know, content generation is a key part of search engine optimisation. Generating this content is sometimes quite costly and finding a way to generate relevant content without having to pay for it is one of the Holy Grail’s of SEO.

Omni Hotels clearly understand this value as they have launched an innovative promotion with the objective of creating video content from each of their destinations.

They are offering all guests a free camcorder for the duration of their stay and then asking them to upload their video for a competition. Why I really like this promotion is that it is effective even without the added SEO benefit. The camcorder company gets their product in the hands of potential consumers, the hotel gets to offer a fantastic value ad and the guests get a cool toy for the duration of their stay.

Nice one Omni hotels, I'll keep my eye on youtube for the winner!

Read more about the promotion here.

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