Friday, 28 August 2009

Iphone market share is unbelievable

It's amazing to see how much market share the iphone has in the email world. The iphone has 3 times the market share of Lotus and of all the email sent in the world 5% is from the iphone. Thats amazing!!!!!!!

Wednesday, 5 August 2009

What did the free Camcorder and SEO have in common

As most of you reading this will know, content generation is a key part of search engine optimisation. Generating this content is sometimes quite costly and finding a way to generate relevant content without having to pay for it is one of the Holy Grail’s of SEO.

Omni Hotels clearly understand this value as they have launched an innovative promotion with the objective of creating video content from each of their destinations.

They are offering all guests a free camcorder for the duration of their stay and then asking them to upload their video for a competition. Why I really like this promotion is that it is effective even without the added SEO benefit. The camcorder company gets their product in the hands of potential consumers, the hotel gets to offer a fantastic value ad and the guests get a cool toy for the duration of their stay.

Nice one Omni hotels, I'll keep my eye on youtube for the winner!

Read more about the promotion here.

Saturday, 1 August 2009

This is brilliant - from the Google Blog

I now pronounce you monetized: a YouTube video case study

7/30/2009 09:32:00 AM
(Cross-posted from the YouTube Biz Blog)

Last week the world watched in wonder as Jill Peterson and Kevin Heinz's wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there's more to this story than simple view counts.

At YouTube, we have sophisticated content management tools in place to help rights holders control their content on our site. The rights holders for "Forever" used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by "JK Wedding Entrance Dance" — in the last week, searches for "Chris Brown Forever" on YouTube have skyrocketed, making it one of the most popular queries on the site:

This traffic is also very engaged — the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.

So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.

One of our main goals at YouTube is to help content creators effectively make money from the distribution of their content online. That they can do so in a way that brings artists and our community together to create fun, spontaneous and inspiring works, is one of the best and most exciting things about YouTube.